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Chippewa Center


CEDC or the 'Chippewa Valley Economic Development Corporation' was a semester-long project in which we created a new logo for our client.
It was quickly determined that trying to create a good logo under their current name was going to be nigh impossible, so our professor steered us in a different direction: a rebrand.
We created various iterations of logos, moving forward with the strongest ones after getting our client's feedback, until we settled on this penultimate design.

View the entire case study:

Journey of the Design: