The Chippewa Valley Museum is a combination of a general collection of the history of the Chippewa Valley as a whole, and of the Wisconsin Logging Museum.
Guests think that the two are only one entity, so they wanted to emphasize that they are two museums in one location.
They also wanted to create an updated, stronger image to replace their as-of-then current logo, connecting more to the history they proudly display,
and come up with designs for an outdoor display for the buildings that could withstand the elements and be legible to all guests, and merchandise.
